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Okay, so some of the inspiration for this little blog came from a cereal...my favorite as a kid. Post Fortified Oat Flakes. They disappeared some time in the 1980s. There are other oat flake cereals, but none that even come close to Post's. There's a whole Web site of people looking for Post to bring them back (see link below), and adding your name may help inspire them to reintroduce them to the market!
Oat Flakes Gone But Not Forgotten on Topix
Post Oat Flakes on "In The 90s"
Post Oat Flakes on "In The 80s"
Post Oat Flakes on "In The 70s"
Post Oat Flakes on Mr. Breakfast.com
A Post Oat Flakes Commercial
Another Post Oat Flakes Commercial
I * loved* Fortified Oat Flakes!!! It's nice to know someone else remembers them.
ReplyDeleteThe product I have been looking for even a photo of is the original Head Shampoo from the 1970s. It was gel like and pink colored, it smelled amazing and we used to by it in the health food stores. I'm surprised I can't even find a photo of it.
Thanks for this fun page. I remember Lemon Up ... we used to use it then lay in the sun to lighten our hair %-).
I loved these things. Not too sweet with a toasted oak, nutty flavor. Best with whole milk. My sister found a similar product, but said it didn't taste as good.
ReplyDeletePOST really dropped the ball when they allowed “Fortified Oat Flakes” to fail.
ReplyDeleteThere is nothing like them in flavor and texture. They are simply GOOD!
I am surprised that such a great product would be discontinued.
The fact that most everyone I speak to about POST “Fortified Oat Flacks”, they don’t know what I am talking about. This tells me that its not the product that failed, but the marketing was inadequate.
The name “Fortified Oat Flakes” does not do the product justice.
POST needs to assign the project of bringing this GREAT cereal back to the store shelves to someone in their Marketing Department. They might rename it to make it more appealing. Once it is tasted I can see the customer buying it repeatedly.
I don’t think POST realized that their “Fortified Oat Flakes” were the best tasting in the world.
I hate to see them experiment with new cereals and try to make a HIT cereal with mixed nuts and dried clumps of, “who know what” when the best tasting oat flakes are under their noses the whole time.
BRING THEM BACK! PLEASE.
Jeff W.
Try Weetabix Oatabix Oat Flake that are made in UK. Tastes like Post Fortified Oat Flakes. I found out about them while perusing BritishCornerShop.com and looking for my second favorite cereal Weetabix.
DeleteThey did change the name to just Post Oat Flakes before they discontinued them
DeletePOST really dropped the ball when they allowed “Fortified Oat Flakes” to fail.
ReplyDeleteThere is nothing like them in flavor and texture. They are simply GOOD!
I am surprised that such a great product would be discontinued.
The fact that most everyone I speak to about POST “Fortified Oat Flacks”, they don’t know what I am talking about. This tells me that its not the product that failed, but the marketing was inadequate.
The name “Fortified Oat Flakes” does not do the product justice.
POST needs to assign the project of bringing this GREAT cereal back to the store shelves to someone in their Marketing Department. They might rename it to make it more appealing. Once it is tasted I can see the customer buying it repeatedly.
I don’t think POST realized that their “Fortified Oat Flakes” were the best tasting in the world.
I hate to see them experiment with new cereals and try to make a HIT cereal with mixed nuts and dried clumps of, “who know what” when the best tasting oat flakes are under their noses the whole time.
BRING THEM BACK! PLEASE.
Jeff W.
I have been missing this cereal for years! No other compares. The taste is original! Please bring it back!
DeleteYes, please bring them back. I have been looking for them for years. They were the best flake cereal. Also, I think they would make a great Chex-type cereal. Life is as close as they get but Life is a multi-grain cereal not strictly Oats.
DeleteI love them too. I can't find anything that tastes quite like Post Fortified Oat Flakes. I don't understand why they do not sell them anymore but sell all those other sugary oat cereals.
ReplyDeleteThis was my favourite non-sweetened cereal. There has not been anything as good since in texture and flavor.
ReplyDeleteWas my favorite ceral. I've been looking for a substitute. But nothing compares.
ReplyDeleteI Think Post Fortified Oat Flakes Was The Greatest Cereal Ever Made. Please Post Bring Them Back. If It's Reintroduced To The Public And The Public Taste How Great It Is, It Has The Potential To Be The Number One Cereal In America. From Ron Beauchemin
ReplyDeleteI absolutely loved Fortified Oat Flakes. They were "Dad's" special cereal that he kept in a high cubbard. Once in a while, when he was in a giving mood, he would share a bowl with me. I loved them. I remembered they disappeared off the shelves for a while and then came back. I bought them whenever I was at the store. Then they vanished again. What I would give to have a box of that cereal to share with my kids. They would love it. Their taste was so unique. No other brand of flakes ever came close.
ReplyDeleteIt was my favorite cereal. I was looking them up hoping I could find them somewhere to order online.
ReplyDeleteBest cereal ever!!! Fortified Oat Flakes - bring them back!!!
ReplyDeleteI miss this cereal so much. The truly sad thing it is the only cereal I ever liked. I haven't had a bowl of cereal since it went off the market. I can still picture the taste if that makes any sense. I would love it if Post brought it back!
ReplyDeleteWhy oh why did they stop making them? Investors needed greater profits? They were my favorite.
ReplyDeleteFortified Oat Flakes had always been my FAVORITE cereal. I want it brought back again!
ReplyDeleteI loved this cereal. It was my favorite cereal, even beating out Grape Nuts cereal. I used to hide it from my sisters. I did this so I could have a bowl Mon._ Fri. and not have to eat something I didn't like.
ReplyDeleteIt was so great tasting that you didn't need to add sugar or fruit. I would even put some in a baggie to eat while horse backing riding. or hiking. Honey Bunches of Oats is good but not as good as Fortified Oat Flakes. I really wish Post would bring them back.
I was very close to my grandpa growing up. Our birthdays were one day apart. Anytime I was at my grandparents house, I would have Post Oat Flakes with my grandpa. I called it “grandpa’s cereal. Such great memories. Still the best cereal ever made.
ReplyDeleteWhatever happened to Fortified Oat Flakes? They were the best! I got my sister hooked on them. Me and my kids LOVED it! The very best cereal EVER!
ReplyDeleteWhy do companies do this? My favorite cereal of all time. Fortified oat flakes please come back... the same, please.
ReplyDeleteC'mon Post! Bring back Fortified Oat Flakes!!!
ReplyDeleteYes for sure. I have tried all the above and just thro away
DeleteI'd buy couple boxes a week they're good, filled you up and tasted excellent. Couldn't get enough of them. Went great with morning routine.
ReplyDeletePLEASE BRING BACK FORTIFIED OAT FLAKES CEREAL! It was the best breakfast cereal I’ve ever had!
ReplyDeleteI loved Post fortified oat flakes when I was a kid. It was the absolute best. Please please bring it back.
ReplyDeletePLEASE!!! bring these back!! nothing like a bowl of this with half 'n half...Life changing!!
ReplyDeletebring back !!!!!!!!!!
ReplyDeleteDare you to bring it back and make LOTS of money and make us HAPPY..🤔
ReplyDeleteMe too! I want my fortified oat flakes back.
ReplyDeletePlease please tell me why aren't you making them anymore?They are obviously loved and desired so let's get with it post.
ReplyDeleteI've been looking for Post Oak Flakes for years! Glad I found this site to see I'm not the only one who just can't forget how good they were!! No one makes oat flakes. Sure wish they would bring them back!!
ReplyDeletePlease bring them back!! This is the time.
ReplyDeleteYeah... C'mon Post! Bring back Fortified Oat Flakes!!!
ReplyDeleteYeah... C'mon Post! Bring back Fortified Oat Flakes!!!
ReplyDeleteby far the best tasting cereal ever made period. It would be amazing if they brought it back with the same recipe
ReplyDeletePlease bring them back!
ReplyDeletePost Oh Post! Please bring this yummy throwback cereal to us boomers! I bet with the right marketing these would be a hit today! Parents for the fact that you don’t have to sweeten them and for kids because they taste great. Take a chance.
ReplyDeleteYes I remember and loved them
ReplyDeleteI loved them !
ReplyDeleteFortified oat flakes are the bomb!! I really miss eating them for breakfast. Please bring them back.
ReplyDeleteTime to reconsider Post! Rebranding to catch a newer health conscious generation could be a hit!! Especially those of use with cholesterol issues.
ReplyDeleteI think members of the baby boomer generation would really appreciate bringing this cereal back! Post if you still have the recipe just do a limited time run and then see how it goes. I think with the proper publicity you would have a winner!!
ReplyDeleteFortified oat flakes best product post made.
ReplyDeleteI liked fortified oat flakes. Does anyone remember Yoplait breakfast yogurt with wheat?
ReplyDeleteBest cereal I ever ate. I bought them every week and then they were no more. Please bring them back.
ReplyDeleteplease please please bring back Oat Flakes
ReplyDeletethey need to bring these back. taste good and good for you
ReplyDeleteMy favorite ceareal please ot back the other ceareal d don't match up to that taste as
ReplyDeleteYes, Post Oat Flakes : what a fantastic cereal! Best taste of any cereal in the world. Wish Post would revive it with a better marketable name!
ReplyDeletePlease makes these again. They were the best tasting oat cereal ever. I’ve been trying to find a similar cereal with no luck. Thank you. Diane R.
ReplyDeleteThis cereal was my favorite! Had the best flavor and I could just live on them! Please bring them back! Pretty please I promise I will buy them all the time!!!!
ReplyDeleteI loved them too and I wish I had some right now!
ReplyDeleteI used to eat these for breakfast in high school and I got very good math scores all through high school!
I was born in 1962. I had a great aunt that I was named for her long deceased husband who made me feel more special than anyone has in my life. When we would visit she would alway give me a bowl of Post Fortified Oat Flakes. She would put cream on top and it was special. Years later I sent a girl friend out to the store to get some for me. She came back telling me the store didn’t have them and I called her everything but a child of god stupid, because of course they had them. I had been buying and eating them for my whole life. Post you make cereals that no one has this attachment to. Why not bring back a winner!
ReplyDeleteCome on post what she you waiting for?
ReplyDeletePlease ring back Post Fortified Oat Flakes!!! I missed it.
ReplyDeletePlease ring back Post Fortified Oat Flakes!!! I missed it.
ReplyDeleteThat's the only cereal I stayed true to, when they disappeared I floated from one cereal to another till this day. Post bring the fortified oat flakes back and you'll have a customers for life.
ReplyDeleteMy favorite! I ate it for over 25 years and then it disappeared. Nothing else compares to it. Please bring it back!
ReplyDeleteYeah bring them back why not give it a shot.
ReplyDeleteWould love to have Fortified Oat Flakes back.....
ReplyDelete