Thursday, March 25, 2010

POST FORTIFIED OAT FLAKES




Okay, so some of the inspiration for this little blog came from a cereal...my favorite as a kid. Post Fortified Oat Flakes. They disappeared some time in the 1980s. There are other oat flake cereals, but none that even come close to Post's. There's a whole Web site of people looking for Post to bring them back (see link below), and adding your name may help inspire them to reintroduce them to the market!

Oat Flakes Gone But Not Forgotten on Topix

Post Oat Flakes on "In The 90s"


Post Oat Flakes on "In The 80s"

Post Oat Flakes on "In The 70s"


Post Oat Flakes on Mr. Breakfast.com

A Post Oat Flakes Commercial

Another Post Oat Flakes Commercial

4 comments:

  1. I * loved* Fortified Oat Flakes!!! It's nice to know someone else remembers them.

    The product I have been looking for even a photo of is the original Head Shampoo from the 1970s. It was gel like and pink colored, it smelled amazing and we used to by it in the health food stores. I'm surprised I can't even find a photo of it.

    Thanks for this fun page. I remember Lemon Up ... we used to use it then lay in the sun to lighten our hair %-).

    ReplyDelete
  2. I loved these things. Not too sweet with a toasted oak, nutty flavor. Best with whole milk. My sister found a similar product, but said it didn't taste as good.

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  3. POST really dropped the ball when they allowed “Fortified Oat Flakes” to fail.
    There is nothing like them in flavor and texture. They are simply GOOD!
    I am surprised that such a great product would be discontinued.
    The fact that most everyone I speak to about POST “Fortified Oat Flacks”, they don’t know what I am talking about. This tells me that its not the product that failed, but the marketing was inadequate.
    The name “Fortified Oat Flakes” does not do the product justice.
    POST needs to assign the project of bringing this GREAT cereal back to the store shelves to someone in their Marketing Department. They might rename it to make it more appealing. Once it is tasted I can see the customer buying it repeatedly.
    I don’t think POST realized that their “Fortified Oat Flakes” were the best tasting in the world.
    I hate to see them experiment with new cereals and try to make a HIT cereal with mixed nuts and dried clumps of, “who know what” when the best tasting oat flakes are under their noses the whole time.
    BRING THEM BACK! PLEASE.
    Jeff W.

    ReplyDelete
  4. POST really dropped the ball when they allowed “Fortified Oat Flakes” to fail.
    There is nothing like them in flavor and texture. They are simply GOOD!
    I am surprised that such a great product would be discontinued.
    The fact that most everyone I speak to about POST “Fortified Oat Flacks”, they don’t know what I am talking about. This tells me that its not the product that failed, but the marketing was inadequate.
    The name “Fortified Oat Flakes” does not do the product justice.
    POST needs to assign the project of bringing this GREAT cereal back to the store shelves to someone in their Marketing Department. They might rename it to make it more appealing. Once it is tasted I can see the customer buying it repeatedly.
    I don’t think POST realized that their “Fortified Oat Flakes” were the best tasting in the world.
    I hate to see them experiment with new cereals and try to make a HIT cereal with mixed nuts and dried clumps of, “who know what” when the best tasting oat flakes are under their noses the whole time.
    BRING THEM BACK! PLEASE.
    Jeff W.

    ReplyDelete